As recent years have shown, the global business environment has never been more complex than today. Faced with increasing volatility and unpredictability, the way companies shape their strategies and the decisions of management teams are all the more crucial to the success of modern organisations. Equally, in an increasingly connected world, critical decisions cannot be taken in isolation from the wider global context. At no point in recent history has there been a more relevant time to study the dynamics of business and its role within the global environment.

In line with the theme of globalisation, a strong focus in the early part of the program is to understand the various external driving forces for change and the internal responses necessary for the business to survive and prosper. Blending a solid theoretical grounding with sound practical knowledge, the program stays aligned with the requirements of businesses in recruiting innovative management talent, while always striving to meet students’ career aspirations.

The main aim of the Bachelor of Business Administration remains to equip graduates with the sound business knowledge needed to take on managerial roles and the analytical/decision-making skills to face the day-to-day challenges of business leaders.