Bachelor Of Science in Journalism & Public Relations

Program Overview

Bachelor Of Science in Journalism & Public Relations

Shape the way the world sees and understands events with Nkumba University’s Bachelor of Science in Journalism & Public Relations. Our program is designed to provide students with a comprehensive understanding of the field of journalism, including the ethical and legal considerations of reporting, as well as the principles of public relations. Our curriculum covers topics such as news writing, reporting, media ethics, and crisis communication. Our experienced faculty will provide you with the knowledge and practical skills necessary to excel in the field of journalism and public relations. Enroll now at Nkumba University and take the first step towards a rewarding career in shaping the narrative.

Course Duration: 3 Years

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A Bachelor of Science in Journalism & Public Relations is a degree program that prepares students to communicate effectively with diverse audiences and to promote organizations, products, and services. The program typically includes courses in journalism, public relations, media ethics and law, digital media, and marketing.

Students learn to write news stories, create press releases, develop communication plans, and design marketing materials. They develop skills in storytelling, media relations, crisis communication, and social media management. Graduates of the program may pursue careers in public relations agencies, media organizations, corporate communications departments, non-profit organizations, or government agencies.

Employment opportunities in journalism and public relations are diverse and growing, as organizations and individuals increasingly rely on effective communication strategies to achieve their goals. Graduates of this program can work in a variety of industries, including media, entertainment, healthcare, technology, and government.

To succeed in this field, students should have strong writing and communication skills, as well as a solid understanding of media and public relations practices. They should also possess excellent research and analytical skills, as well as the ability to work well under pressure and meet tight deadlines.

With the increasing demand for effective communication professionals, graduates of a Bachelor of Science in Journalism & Public Relations can expect to have strong job prospects and potentially high earning potential. The knowledge and skills gained from this program can also provide a solid foundation for advanced degrees in journalism, public relations, or related fields.

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Direct Entry Scheme

At least 5 passes at Uganda Certificate of Education (UCE) obtained at the same sitting or its equivalent;

At least 2 principal passes at Uganda Advanced Certificate of Education (UACE) obtained at the same sitting or its equivalent.


Diploma holders

  1. Hold a Credit or Second-Class Diploma in the relevant field from a recognized institution as determined by the University Senate.
  2. At least a Pass (50%) in Mature Entry Examinations.


Mature age Entry

  1. The applicant should be 25 years of age and above;
  2. Must have passed mature age entry examinations organized by the National Council for Higher Education.



  1. A certificate obtained after 2 years of post UCE study;
  2. Any equivalent qualifications besides UCE and UACE.

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