Nakabanda Elizabeth
- Lecturer
- enakabanda@nkumbauniversity.ac.ug
- +256772629900/+256750550666
- ResearchGate
- Google Scholar
Research Interests
- Dertemining how to use marketing strategies effectively to profit from a business venture.
- How a business can use its brandname to build a competitive edge
- To investigate how best advertisement can be utilised to position a brand in a competitive market area.
- How to effectively use motivational strategies to improve staff perfomance.
- Investigating how to use motivational strategies to improve on staff retation.
Staff Publications
Gender And Course Choice At Higher Institutions Of Learning In Uganda: A Case Study Of The Faculty Of Social Sciences And Facuulty Of Technology At Makeere University. (2005)
